Business English Mastery: Kerr University's Comprehensive Guide
Welcome to Kerr University's Business English course, designed to equip you with essential communication skills for the global corporate landscape. This comprehensive guide covers presentation techniques, email etiquette, and additional services to enhance your professional communication abilities.

by Digby Kerr

Course Overview: Presentation Deep-Dive and Email Etiquette

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Presentation Deep-Dive
Master the art of effective presentations, from opening to conclusion, including content structure and scenario-based practice.

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Email Etiquette
Learn professional email writing techniques and explore four essential email templates for various business situations.

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Additional Services
Discover personalized coaching options, including one-on-one tutoring, resume editing, and interview preparation.
Presentation Opening & Introduction
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Personal Introduction
Introduce yourself and your team, establishing credibility with the audience.
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Presentation Focus
Clearly state the primary focus and topics to be covered in your presentation.
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Context Setting
Provide background information to set the stage for your presentation content.
Project Kick-off Introduction Example

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Greeting and Team Introduction
Start with a warm welcome and introduce yourself and your team members.

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Presentation Overview
Outline the key points to be covered in the presentation.

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Project Background
Provide context about the project, including objectives, timeline, and key milestones.

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Q&A Invitation
Conclude by inviting questions from the audience.
Presentation Main Content: Slide Structure and Explanation
Introduce Slide Objective
Clearly state the purpose of each slide to guide the audience's focus.
Explain Slide Structure
Use a top-down approach to describe the organization of information on the slide.
Interpret Visuals
Explain legends, graphs, and charts to ensure audience comprehension of data presented.
Presenting Data Effectively
Data Volume/Magnitude
Use phrases like "falls in the range," "exceeds the goal," or "we've seen significant growth" to describe data points.
Data Trends
Describe trends as "upward/downward," "fluctuating," or "remaining static" to give context to data movement.
Data Comparison
Compare data points using terms like "slightly higher/lower," "moderately higher/lower," or "significantly higher/lower."
Explaining Insights and Next Steps

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Identify Key Insights
Highlight the most important findings from the data.

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Interpret Implications
Explain what the insights mean for the business or project.

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Propose Next Steps
Outline actionable steps based on the insights presented.

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Set Goals and Timelines
Establish clear objectives and deadlines for follow-up actions.
Mastering Presentation Transitions
Introduce New Topics
Use phrases like "Speaking of," "In terms of," or "Now let's take a look at" to smoothly transition between subjects.
Compare Topics
Employ transitions such as "In addition," "On the other hand," or "From a ... perspective" to draw comparisons.
Transition Between Slides
Use phrases like "Now let's move on to the next slide" to guide the audience through your presentation.
Concluding Your Presentation and Handling Questions
Conclusion Phrases
"That's it for the presentation today." "That concludes our presentation." Use these to signal the end of your talk.
Question Management
Handle audience questions with phrases like "That's a great question" or "I'll look into it and get back to you soon."
Professional Email Writing: Structure and Tips

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Greetings
Start with an appropriate salutation like "Hi all" or "Dear [Name]".

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Email Objective
Clearly state the purpose of your email in the opening paragraph.

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Call to Action
Specify any required actions and deadlines for the recipients.

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Courtesy Closing
End with a polite closing and your name.
Email Templates for Various Business Scenarios
Additional Services: Personalized Learning Opportunities

1:1 English Coaching
Receive customized workplace English tutoring for presentations and conferences.

Resume/Cover Letter Edit
Get in-depth communication experience and refinement for your job application documents.

Interview Preparation
Prepare for job interviews with personalized English answer ideas and oral expression practice.

Mock Interview and Essay Edit
Experience full English mock interviews and receive help with application essays and personal statements.
Kerr University: Empowering Global Business Professionals
Target Audience
Kerr University caters to business students worldwide, aspiring professionals seeking English fluency, and students aiming to work for Fortune Global 500 companies.
Key Features
World-class faculty, conversational coaching, global career preparation, and flexible learning schedules designed for international students.
Our Mission: Maximizing Your Potential
Skill Development
Build essential skill sets for success in the global business world.
Career Guidance
Receive personalized mentoring to chart successful career paths.
Affordable Education
Access quality education at rates designed for student success.
Contact Kerr University Today
+1-727-342-9731
WhatsApp & WeChat
Connect with us instantly for inquiries and support.
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Email Options
Reach out via [email protected] or [email protected] for specific needs.
Visit our website at www.KerrUniversity.com for more information on our programs and services. Start your journey towards global business success with Kerr University today!